About this project
AdEspresso’s blog is the most visited resource on Facebook advertising. With thousands of visits everyday, the team wanted to ensure their readers get reliable and high quality content every week. I began writing for AdEspresso in March 2015 working closely with the company’s CEO to establish a tone of voice and new approach to creating content for the blog. Within 2 months my role grew to one of the main writers on the site. I’m also involved in developing content strategy with the company’s CEO.