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Advertorial for Masala Craft Indian Kitchen

About this project

The Boxing Day floods left many York city centre businesses without functioning premises for a number of months. As the clear up operation came to an end the local paper offered free advertising space to anyone looking to inform the general public that they were back in business. Masala Craft took up their offer and together we crafted an advertorial to demonstrate their brand proposition and encourage diners to visit the premises for a meal out.

Sample

A taste of the Indian kitchen in York City Centre.

Following a distinguished career at the famous Taj Mahal Palace Hotel in Mumbai, Chef Owner Arvind Mamgain chose Fishergate in York to launch his exciting new restaurant Masala Craft. After a flourishing start the team announced the opening of a second venue six months ago, Masala Craft on King Street, and the focus is much the same.

“We work hard to keep the principles of an authentic Indian kitchen as the backbone of our business. Too often this can be forgotten, but if your backbone isn’t strong then how can you stand up straight?” Arvind is also keen to point out that they produce fantastic tasting food without compromising on the health of their customers. “We want to challenge the perception of Indian food in Britain. You will never find food colouring or meat tenderiser in the Masala Craft kitchen and we cook with small amounts of oil rather than ghee.”

With a magical combination of science and art Arvind has certainly devised a menu worth exploring. From traditional Portuguese influenced Xacuti to Gujarati breakfast dish Dhokra there are reflections of the traditional diet from across India, with seafood, vegetarian and vegan options alongside dishes flavoured to suit every generation.

Like many in York, both premises were sadly impacted by the Boxing Day floods but Arvind is keen to remind people that York city centre is very much open for business.

“The King Street restaurant is back on its feet and looking forward to greeting our customers old and new. The Fishergate premises aren’t far behind. We are feeling optimistic about 2016 and the future of Masala Craft in York.”