Louise Coopman PRO

Louise Coopman

Portfolio project

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RAW Brothers

About this project

Recrafting the brand language and re-writing all web copy for the new website of a leading London creative agency. RAW Brothers combines expertise in branding and graphic design with architectural interior design to provide a unique full-service approach overhauling buildings from British Airways HQ to local schools by connecting the organisation’s brand personality to their people and physical space.


RAW wanted to overhaul its own branding and website, and I was tasked with re-crafting their brand language to more accurately convey what they were all about, and to re-write the web copy across their entire site, from the About Us and brand pages, to 12 case studies of happy clients.

I spent time with the two founders of RAW to get under their skin and capture exactly what they were about and how they wanted to talk about themselves; they were delighted with the resulting brand language and web content which worked perfectly for their new website and captured the real essence of RAW Brothers.

See what we came up with at rawbrothers.co.uk