Asking provocative questions of top brands
I collaborated with The Clearing on a series of videos to promote the release of the agency’s new book, Wild Thinking – 25 unconventional solutions to business challenges, from pioneering thinkers at global brands.
“Nick has a unique offer – he’s a writer, a thinker, an interviewer and a burst of energy. He immediately became part of our team when we launched our Wild Thinking book, driving content and building relationships for our short films. It was fun, and it delivered great results.” – Jules Griffith, marketing director, The Clearing
I developed a content strategy to draw out particularly engaging themes from the book – and conducted piece-to-camera interviews with three key contributors, as well as co-authors Richard Buchanan and Nick Liddell.
Working closely with publisher Kogan Page, I then scripted a series of short-form videos. This included exclusive cuts for LinkedIn and Twitter, posing bonus questions from The Clearing’s ‘Wild Cards’ – the pack of 100 provocative questions that inspired the book.
Interviewees included McLaren Group CMO John Allert, who discussed the company’s unapologetically uncompromising culture, and why a fear of mediocrity keeps the team sharp; former Dropbox PR chief Nick Morris, who shared his tried-and-trusted collaborative approach for engaging and inspiring a team; and Ascot Race Course CCO Juliet Slot, who explained how abstract brand values can translate into meaningful everyday actions.
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