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Avonvale Carpets: Brand identity | Strapline | SEO website copywriting | Website design & development | Keyphrase research | Photo library | Brochure copywriting & design

About this project

NEED: Avonvale Carpets, a well established and respected carpet shop needed an all-new website. At the same time, the company wished to create a more robust and coherent brand identity. ACTION: To start, a clear definition of Avonvale’s mission, core values, personality and future vision was established, this would form the back-bone of all future marketing communication. Production of a concise 5-page brand identity guide followed, defining a gently updated logo, new strapline, colour palette and fonts. Original photography was taken to create a photo library, comprising shop, products and personnel, both in store and on site. A website page hierarchy was proposed that would emphasise the company’s heritage, its experience and know-how in a wide range of flooring products, highlight the company’s unique ‘personal guarantee’ and promote its work in both domestic and commercial sectors. The website copywriting was strongly optimised for search, in terms of Avonvale’s specific services offerings and flooring type and also for local geographic targeting. Website design and development was project managed, following brand identity guidelines. IMPACT: Avonvale Carpets has reinforced its position as one of its region’s leading carpet shops, for both residential and commercial carpet fitting. It has evolved its brand identity, making it more contemporary and consistent. The new website is ranking well for local searches on a wide range of flooring types and is complimented by customers old and new for its clarity and helpfulness.


When you choose a new carpet, you want it to be just right. The carpet’s colour, pattern and texture, its durability and price, perfect in every way. Depend on Avonvale Carpets to make sure of it.


The longest established carpet shop in Bath, Avonvale Carpets brings you the expertise and know-how you need to be satisfied that you’ve made the best, most informed choice of flooring.


Whether it’s flooring for your home or your business, one thing’s for certain – your requirements will always be unique. While your room, its function, the people (and pets) that use it, will be different from the last, we’ll always get it right


We’ll take the time to listen, to learn, to really understand what you want. Then we’ll guide you through the choice and let you decide. Of all the carpet shops serving the Bath area and Wiltshire, Avonvale Carpets is renowned for its customer service. It’s what we put first.


Now a second-generation family-owned business, we’re more than just one of the most-respected carpet shops in Bath, we’re hands-on experts in all types of quality flooring. And we’re glad to share our knowledge and in-depth experience with you.


All kinds of different flooring, fitted perfectly by our very own team of professional fitters. Matching carpets with lifestyles, homes and places of work – we’re passionate about it. It’s what we do best.


Pop into the shop, or call Amy, Jim or Paul today on 01225 427 057


Avonvale 8 page brochure Marcom Words