Portfolio project

B2B product brochure

Be accessible to people with hearing loss 

Hearing support is important to your organisation. Whether you’re a large corporation or a start-up, you cannot afford to turn away customers. If your business isn’t accessible to the UK’s 11 million people with hearing loss, you’re missing out. 

When purchasing and installing a hearing support system, it is important to get one that meets your needs. Often, people make the wrong decision because they don’t know about the range of assistive technology available, such as induction loops or infrared systems. Often, too, purchasing decisions are driven solely by concerns about upfront costs, with no consideration given to the costs, further down the road, of making the wrong choice. 

To make the right choice, to improve your customer experience and open up your business, it really is essential to discuss your requirements with an appropriately qualified expert. 

In this brochure, we hope to resolve any confusion about assistive technology and prompt you to pick up the phone and call us to discuss the options available to you. 

What is hearing support? 

People who are deaf or have a hearing loss face many challenges, such as struggling to hear at the back of a room, at a noisy desk, in a place with poor acoustics or when distracted by background noise. 

Hearing support consists of portable or installed systems such as counter, induction or room loops, which help people with hearing loss to hear more clearly by reducing environmental challenges such as background noise. For more information on these systems, go to page 9. 


Why does accessibility matter? 

It’s a legal requirement 

The Equality Act 2010 and Disability Discrimination Act in Northern Ireland protect people who are deaf or have hearing loss from discrimination (unfair treatment). It states that service providers cannot discriminate against people by refusing to provide a service or offering a service of a lower standard. 

As a service provider, you should consider providing support for people who are deaf or have hearing loss. You can do this by, for example, installing a counter loop at reception or a service desk, or a room loop in a meeting or training room. 

It promotes good practice 

Many of the 11 million people in the UK with hearing loss use hearing aids. Good hearing support ensures that you are compliant with legislation, and can attract hearing aid users to your service. 

It makes good business sense 

If you’re not equipped to communicate with people who are deaf or have hearing loss, you could be losing one in every six potential customers. 

PDF available.


Ben Locker



07525 174405