Timothy Woods PRO

Timothy Woods

Portfolio project

Back to profile

B2C ebook on personal finance success

About this project

This ebook is aimed at millennials, students and young professionals. It focuses on seven tenets to form a strong financial foundation in life. Its aim is to get younger people more involved in personal finance and more interested in becoming financially literate and savvy with their money. The business objective of this ebook is to increase download number of the company's app for the aforementioned target demographics.



As children and young adults we are just not taught how to take care of our finances, leading many of us into money management problems, and often debt and poor credit scores.

Like most people when you were a young kid, your educational foundation was probably focused on reading, writing and basic mathematics. Then as you got older, you studied scientific subjects, humanities and the arts. Where was the personal finance education – understanding how to budget, save and so forth? That’s right, nowhere!

But there is good news. You can learn from the people who are good with money – the most highly effective of personal money managers. These are people who manage their own finances well and at little effort, while enjoying life to its fullest. Wealthy people don’t achieve financial freedom by accident; they generally tend to follow a similar set of disciplined habits.

Managing your finances can be really stressful, even the very basics. Away from personal finances, it has even been cited as one of the main reasons why small businesses fail. After all, if individuals can’t manage their money, how can they successfully manage a business’s finances, which are more complicated?

With this guide, we aim to help you to avoid such scenarios by learning from the best.

So let’s jump right in and take a look at the seven habits of people highly effective with money, and get you on the road to personal finance success too.


They learn the money basics and keep up to date

Two thirds of the world can’t pass a very basic financial literacy test. That’s not a typo – two thirds. The other third is the group that, unsurprisingly, is much more likely to be wealthy. People who are good with money know how the fundamentals of personal finance work.

“To learn and not to do is really not to learn. To know and not to do is really not to know.” Stephen R. Covey


The 7 Habits of People Highly Effective-Droid