Blog Dynamic Product Ads
What Are Dynamic Product Ads?
To keep it simple, Facebook’s Dynamic Product Ads are a way to create customized advertising content for your Facebook eCommerce audience without having to go through the minutiae of building a Facebook remarketing campaign from scratch.
Dynamic Product Ads track individual users’ behavior and use it to create custom ad experiences using products that they’ve previously viewed in your product catalog. So, it’s essentially automating your Facebook Remarketing efforts to handle the hard parts of setup and optimization for you.
And what’s even more interesting is that you can use Dynamic Facebook Ads for non-eCommerce campaigns. As long as you have a “product” feed you can use these dynamic campaigns for any strategy you have in mind.
Why Are Dynamic Product Ads Such A Big Deal?
With Facebook ad revenues in Q2 2019 at an incredible $16.6 billion, retailers clearly can’t resist the platform’s immense advertising potential.
The opportunity to connect 2.4 billion monthly active users is simply too enticing to pass up.
While there are lots of ways to advertise on the platform, one ad type stands out. Dynamic Product Ads for Facebook are getting advertisers impressive results in terms of increased ROAs and lower CPAs.
If you sell online and haven’t tried Facebook’s Dynamic Product Ads yet, maybe now’s the time to test the waters.
In this post we’ll delve into the ‘why’s and wherefore’s of Facebook Dynamic Product Ads. We’ll ask Why are they useful? If so, who for? We’ll also offer some tips on how to get started using them.
So, if you’re ready, let’s begin…