Portfolio project

Blog post (B2B)

“The report helps clarify the needs and concerns of each type of business traveler, and breaks down the ways they spend company funds—including anticipated spend for each type. For instance, Jeremy, a vice president, travels around 27 times per year and prioritizes a smooth, trouble-free voyage and a comfortable experience over sticking to a budget. Meanwhile, Hannah, a Millennial working in high tech, might travel 5 times per year and tolerates trip disruptions well—she’s just happy to be there. So while the Jeremies of the world only account for 4 percent of the user population (while the Hannahs account for 16 percent), the Jeremies spend 19 percent of your travel budget, in comparison to Hannahs’ 21 percent.”

FILES LINKED WITH THIS PROJECT

Brannon_Year-end blog post on personas_Concur

PRO

Brooke Brannon

Send an email

Menu