Blog post for DME
An estimated 82% of marketers have a sales enablement strategy in place, but if they’re failing to implement sales enablement best practices then they won’t be achieving optimal results.
Sales enablement is all about making sure your sales team has the right resources at the right times. Then they’ll be ‘enabled’ to hold optimal conversations with potential customers and drive deals through to completion.
For sales enablement to work companies need to overcome several obstacles and this necessitates a new way of thinking and working. Companies need to focus on aligning sales and marketing teams – and replacing random or reactive content management systems with centralised technology and processes. Make sure you check out our in-depth guide to sales enablement here Sales Enablement: The Secret To Predictable Sales Revenue Growth.