Portfolio project

Boosting SEO and web presence of specialist small business Body Awareness

Body Awareness, is the company of qualified therapy practitioner and certified massage therapist, Valérie Schraauwers. With such a specialist and personal business, it was important from the off that we fully understood her business offer and how to tailor it to appeal to potential clients.

So, over a coffee and a laptop together we took Valérie through a Development Strategy meeting for her business. This exploration defined essential specifics where more could be done with her strengths in areas that included her audience, deliverables, USPs and calls to action.

Gaining such a clear view of the business was a fantastic starting point for shaping new website content for her. It influenced the final tone of voice we adopted for her site, working with clear vocabulary to explain who Body Awareness are and what sets them apart as specialists in their field.

Project overview:

  • Research and consultation
  • Content planning
  • keyword analysis for SEO building
  • Web content that met audience needs


Rachel Hodges

Strategic Thinking - Creative Content | London




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