Portfolio project

BT Editorial piece

Making the Internet Work for Your Business

BT Marketing Solutions take a look at what it takes to make your business a success online.

  • How to be an online success
  • What the difference is between a website and a web presence
  • Why you must have an on-going internet marketing strategy



Making the Internet Work for Your Business

Online retail in the UK will grow at a 10% compound annual growth rate over the next five years.


Combine that with the fact that 77% of households have access to the internet (Office of National Statistics, 2011) and you have a pretty compelling case as to why UK businesses need an online presence.

But, if your business is going to make the most of the internet, your online presence must be effective.

How to be an online success

For many businesses, being online translates into having a website.

That’s all well and good, but is it enough?

Today, the online market is looking for far more than just a static website that tells them a few things about your company and its products.

If you want your business to stand out from the crowd, you have to think more in terms of a web presence than a website.

What is a web presence?

The number one goal of your web presence is to get people to notice you. That means you need:

  • A professional website that’s tailored to your business
  • Search engine optimisation (SEO) and/or Pay-Per-Click (PPC) marketing strategies
  • Integrated social media
  • A blog
  • Great content
  • Newsletter and/or email marketing

All these elements must work together to create a presence that’s engaging, user-friendly and visible.

The whole aim of your online marketing is to get your website into the search results. But wouldn’t it better to get your website, blog, articles and social content in the search results too?

If you think about it, online is the only place you can actively prevent, or at least hamper your competitors’ visibility. There are only 10 slots per results page, so the more of those you occupy the less room there is for your competitors.

But how can you make sure you appear so people can find you?


Sally Ormond

Briar Copywriting Ltd


Ancient House
1 King William Street
Needham Market

+44 1449 779605
+44 7905 273 252