Matt Turner PRO

Matt Turner

Portfolio project

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Carbon Law Partners

About this project

Award-winning brand articulation, tone of voice and website copy for a new type of law firm. I jointly ran a workshop with the branding agency to help define what was unique and important to the firm, their position in the market, their typical clients (and lawyers)and what they stood for and against. The words won a gong for Best use of Copy style / Tone of voice at the 2016 European Transform Awards.


Business and Law.
Beyond Tradition.

There’s a better way for business and law to work together. A shortcut for fast-growing, enterprising and disruptive businesses to call on expert legal advice – attuned to how they think and work.

Carbon is a commercial law firm for the ambitious and successful, the discerning and perceptive, the gifted and go-getting.

Carbon is for those who believe in better results. And for those who see the value of personal chemistry in business relationships.

If you appreciate quality, efficiency and skill. If you tread your own path. If you expect something more, there is an alternative.

Carbon Law Partners