Portfolio project

Case Study DELL/Denk IT (Client: Metia/Interecho)

A must-have digital marketing tool

Denk IT is a medium-sized systems provider and award-winning Dell Technologies Platinum Partner that offers IT solutions to business customers.

Marketing manager Antonia Stiehler has recently been tasked with building up the company’s marketing department, which currently has just two employees. Denk IT plans to expand its demand-generation activities to increase business opportunities.

The digital marketing tool helps bring in new business

“We constantly need up-to-date and engaging content for our flyers, e-mail newsletters and campaigns. Without this, we can’t deliver efficient marketing that generates the right leads and grows revenue,” explains Antonia. “Thanks to the Dell Technologies digital marketing tool, we no longer have to spend valuable time and effort searching for content on the Internet.

Everything is at our fingertips: rich content and beautiful pictures, with the appropriate copyright—all on a single platform. We just need to customise it and send it out. This saves us a lot of time, simplifies our work and removes the headache of whether we actually have the right to use that content.”

Full case study in English and in German

PRO

Andrea Bernard

The Spark Technical Translation and Copywriting

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