About this project
Working with design agency Bond & Coyne, I wrote the accompanying copy for the recruitment campaign they developed for Arts University Bournemouth during Clearing. This included a direct mail, video and online elements. As a base to all of this, I wrote AUB’s ‘Clearthinking Guide to Clearing’ — a step-by-step guide to the process that students had to go through if they found out they were in Clearing. The language here was key — reassuring, straightforward and empowering. My approach reminded students, who might be feeling let down by their results, that Clearing is an opportunity for them to take a new path and change their lives for the better. My Clearthinking Guide to Clearing resonated with the teams at AUB and Bond & Coyne. It became the basis for a simple z-card that was sent out as part of a direct mail campaign to schools and colleges ahead of A Level results day. It was also turned into an animated video which has been viewed well over 6,000 times across YouTube and Facebook.