Clare Jennings PRO

Clare Jennings

Portfolio project

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Client Earth

About this project

The Client: Client Earth are an environmental law charity, they work to protect the environment through advocacy, litigation, and science. The Requirement: To create an advertisement to raise public awareness of the health effects of air pollution in the UK. The Strategy: Originating as a One Minute Brief I used the visual of an inhaler to replace the letter L of London, combined with a short strapline 'It's breathtaking'. The results: Described as 'hard hitting', the advertisement was featured in the London Evening Standard as part of The Drum's Do It Day, and one Client Earth's social media profiles.

Sample

London

It’s breathtaking

FILES LINKED WITH THIS PROJECT

Evening Standard Ad - Inhaler 2