About this project
The Client: Client Earth are an environmental law charity, they work to protect the environment through advocacy, litigation, and science. The Requirement: To create an advertisement to raise public awareness of the health effects of air pollution in the UK. The Strategy: Originating as a One Minute Brief I used the visual of an inhaler to replace the letter L of London, combined with a short strapline 'It's breathtaking'. The results: Described as 'hard hitting', the advertisement was featured in the London Evening Standard as part of The Drum's Do It Day, and one Client Earth's social media profiles.