Portfolio project

Convertri – marketing blog posts

16 Headline Templates to Boost Landing Page Conversions

A good headline catches the eye, intrigues the reader, and makes them want to learn more. But writing them isn’t as easy as the greats such as Clayton Makepeace and Eugene Schwartz make it look.

Luckily, there are some tried and tested headline formulas that you can swipe. Simply insert your own copy, and you’re good to go. These high converting headline templates are used by sales pages and landing pages to glue their readers’ eyes to what comes next.

How to use these templates

The headline templates you’ll find below are all MadLibs style, fill-in-the-blanks formulas for crafting a winning hook. They won’t do all the work for you – you’ll still have to fill in some vital information.

All you need to do before you start is gather these details of your product:

Product name – what’s the name of your offer?
Target market – who are you talking to in your headline?
Results – what are the results of using your product or service?
Benefits – what improvements can your customers expect when they use your product or service?
Possible objections – why might they argue against buying your offer?
Time take to get results – how long does it take to see results?

Once you’ve nailed these down, it’s time to have a look at the templates and see which ones will best fit your offer.

Hint: for the best results, always split-test your pages! Headlines are an ideal component to split test because they can be swapped out with little to no impact on the copy that follows or the design of the page. Now, without further ado, let’s have a look at those headlines!

The secret of getting [results]

This is a curiosity-based headline that hints that there is some crucial information the audience is missing. It’s great for offers which promote a kind of method to achieve very specific and measurable results, such as weight loss or dating.

This one tiny mistake cost a [target market] [cost] a year

For example, “cost a single mother £423 a year”. By calling out the same kind of individuals you’re targeting, and putting a definite figure on their losses, you highlight the pain of the loss and generate fear that whoever’s reading may experience the same results if they don’t read on.

Do you suffer from [problem] at [occasion]?

A simple yes or no question qualifies the audience and gets them subconsciously on board as soon as possible. “Suffer” is a strong word that may exaggerate the pain that they’re feeling, but which will go a long way to putting it at the front of their minds – making the problem more immediate will make them want to solve it faster. This kind of headline is perfect for medical issues such as bad backs or sciatica, all the way to issues with techniques such as golf swings or social anxiety.


Beth Scott



G84 9ES

Send an email