Copywriting diploma assignment 1
DESIGNED IN SWEDEN. WORN EVERYWHERE
THE GREENLAND HALF CENTURY JACKET
Designed and made for a lifetimes wear. Wherever you go. Whatever you do.
A jacket for life in the hills, on windswept beaches, on city streets.
The original 1968 classic Greenland jacket is reborn in a celebration of Swedish innovation.
With all the comfort and durability of the original,
the new Greenland Half Century Jacket is designed and made for today.
Using sustainable recycled and organic materials in a modern fit.
Wind- and water-resistant to keep you warm and dry
Environmentally friendly: 65% recycled polyester and 35% organic cotton
Articulated fit for freedom of movement
A well-fitting, adjustable hood protects you from the worst of the weather
Four deep outer pockets keep everything to hand
Comes weather-proofed with Fjällrävens very own Greenland wax
FJÄLLRÄVEN – MAKING NATURE ACCESSIBLE
Find Swedish excellence in outdoor clothing and equipment at
© Andrew Baskott 2019. All Rights Reserved.