Portfolio project

College of Media & Publishing Copywriting diploma assignment 1

DESIGNED IN SWEDEN. WORN EVERYWHERE

THE GREENLAND HALF CENTURY JACKET

by Fjällräven

Designed and made for a lifetimes wear. Wherever you go. Whatever you do.

A jacket for life in the hills, on windswept beaches, on city streets.

The original 1968 classic Greenland jacket is reborn in a celebration of Swedish innovation.

With all the comfort and durability of the original,

the new Greenland Half Century Jacket is designed and made for today.

Using sustainable recycled and organic materials in a modern fit.

  • Wind- and water-resistant to keep you warm and dry

  • Environmentally friendly: 65% recycled polyester and 35% organic cotton

  • Articulated fit for freedom of movement

  • A well-fitting, adjustable hood protects you from the worst of the weather

  • Four deep outer pockets keep everything to hand

  • Comes weather-proofed with Fjällrävens very own Greenland wax

FJÄLLRÄVEN – MAKING NATURE ACCESSIBLE

Find Swedish excellence in outdoor clothing and equipment at

fjallraven.co.uk

© Andrew Baskott 2019. All Rights Reserved.

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Andrew Baskott

Creative Freelance Copywriter | For eye-catching copy with character and just the right words

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NORTHAMPTON
NN6 8BX

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