That’s exactly why major multinationals engage the talented creatives at London-based agency Studio La Plage. The designers and developers there find solutions to create and animate complex corporate messaging. La Plage have brought me into the creative process of a number of assignments for work including:

• script creation for various complex change and information videos
• promotional media for live and digital client events
• strategic advice and guidance to develop new products and solutions
• creatively retelling internal brand stories
• overseeing script interpretation and delivery during client film shoots

Creating scripts to accompany animated scenes that walk specialist healthcare staff through the methods and benefits of change needed succinct and on-brand messaging that delivered a clear story arc. Taking content prompts from various strategic documents, scripts were carefully created to meet exacting expectations. Enough detail was required so final output had impact while content stayed concise, engaging and therefore memorable.

Work undertaken includes:

• immersive complex project onboarding
• delivery of various house styles
• design input
• over 45 minutes of script creation
• content delivery to tight deadlines
• script management during clients filming