PRO

Michelle Nicol

Portfolio project

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Customer case studies for Trust Pilot

About this project

I was asked to create case studies from customer interviews for Trust Pilot to highlight how businesses use customer reviews to benefit their business. I also created a model and structure for future case study posts for Trust Pilot

Sample

‘Reviews show that we deliver on our promises’
Weldricks realised that having a review system in place was vital to their online presence, so decided to partner with Trustpilot in December 2013. Weldricks feature their TrustScore in the header of their website and the latest customer reviews on their homepage using a customised integration which fits seamlessly with their brand.

‘Website revenue is up 155% and is now our fastest growing channel’

This Is It Stores now have over 1,000 Trustpilot reviews and a TrustScore of 9.0.

Highlighting their Trustpilot rating and latest reviews is part of a broad strategy to increase website conversion for This Is It stores. It has helped customers feel confident about buying from them directly and increased conversion rates by 48%.