Supporting the CRM team with email copy that engaged and inspired Deliveroo Plus subscribers to try different cuisines and order more often at different times of the day.
- Developing and delivering segmented email campaign content that got customers’ mouths watering and had them clicking “Order now”
- Sitting next to the email designer and among developers and engineers, I was able to rapidly test and iterate email design and function while maintaining UX principles and tone of voice
- Data driven and user-centred writing and design came together ensuring best results. A great experience of working in an agile manner within a scrum using JIRA and Braze (formerly Appboy)