Portfolio project

Deliveroo emails

Supporting the CRM team with email copy that engaged and inspired Deliveroo Plus subscribers to try different cuisines and order more often at different times of the day.

  • Developing and delivering segmented email campaign content that got customers’ mouths watering and had them clicking “Order now”
  • Sitting next to the email designer and among developers and engineers, I was able to rapidly test and iterate email design and function while maintaining UX principles and tone of voice
  • Data driven and user-centred writing and design came together ensuring best results. A great experience of working in an agile manner within a scrum using JIRA and Braze (formerly Appboy)


Claire Storrow