Portfolio project

Dimplex – campaign concepts

Electric shock – these are not gas fires…

Glen Dimplex Group is the world’s largest electrical heating business. Trouble is, despite the speed and ease of installing electric focal point fires, even their best products never looked like real flame.

Until the launch of the Opti-myst range, that is.

Yep, you can safely mix a fine mist of water vapour and electricity to create realistic flame effects. Who’d a thought it?

These campaign concepts helped to drive the highly successful launch of the Opti-myst range. It continues to dominate the market for premium priced focal point fires.


Kevin Sheeran

Kevin Sheeran


BH21 2UW

07778 399241

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