Portfolio project

DONKEY REPUBLIC

Donkey Republic is a Copenhagen-based global bike rental startup. They have bikes in cities around the world which can be unlocked via their app.

I worked with Donkey Republic to create a content strategy that would inspire both current subscribers and prospects to get on their bikes and explore in London and Barcelona.

I wrote inspiring bicycle tour guides with insider tips, which introduced the Donkey Republic audience to lesser-known parts of these cities.

The guides, which were published on the Donkey Republic website, were widely shared on the company’s social channels, leading to a rise in traffic and an increase in subscriptions.

PRO

Tom Cross

Tom Cross Content

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London

07508785027

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