Donkey Republic is a Copenhagen-based global bike rental startup. They have bikes in cities around the world which can be unlocked via their app.
I worked with Donkey Republic to create a content strategy that would inspire both current subscribers and prospects to get on their bikes and explore in London and Barcelona.
I wrote inspiring bicycle tour guides with insider tips, which introduced the Donkey Republic audience to lesser-known parts of these cities.
The guides, which were published on the Donkey Republic website, were widely shared on the company’s social channels, leading to a rise in traffic and an increase in subscriptions.