Louise Coopman PRO

Louise Coopman

Portfolio project

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Oxo Tower Wharf

About this project

Regular promotional print, e-newsletters and web content for independent retailers on London's South Bank. Oxo Tower Wharf and Gabriel's Wharf on London's South Bank are hidden gems housing a collective of 50 innovative, independent shops, galleries and eateries.


For two years I wrote regular web content and monthly e-newsletters promoting the retailers’ unique products and special offers, as well as art exhibitions at gallery@oxo and Bargehouse, and free festivals on the South Bank.

I also produced a variety of promotional print for the retailers, including a seasonal Christmas leaflet promoting products to both Londoners and tourists, a summer promotional postcard targetting guests in a new Park Plaza hotel at Waterloo. These campaigns were greatly successful in attracting more visitors to the area and raising the profile of the retailers at key shopping periods.


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