Louise Coopman PRO

Louise Coopman

Portfolio project

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E-newsletters and promo print for Oxo Tower Wharf

About this project

Oxo Tower Wharf and Gabriel's Wharf on London's South Bank are hidden gems housing a collective of 50 innovative, independent shops, galleries and eateries. I wrote monthly e-newsletters promoting their unique products and special offers, plus art exhibitions at gallery@oxo and Bargehouse, and free festivals on the South Bank. As well as writing and proofing the copy, I designed the newsletters and managed and monitored the e-campaigns. In addition to the newsletters I produced a variety of promotional print for the retailers, including a seasonal Christmas leaflet promoting products to both Londoners and tourists, a summer promotional postcard targetting guests in a new Park Plaza hotel at Waterloo, plus regular print and web listings giving the retailers exposure to potential customers, and on-site promotional signage. The campaigns were greatly successful in attracting more visitors to the Wharves and raising the profile of the retailers at key shopping periods.

Sample

From fine art to football: something for everyone
There are more reasons than ever to get yourself down to the South Bank this July. Enjoy free exhibitions including fine art from top art schools and the moving photography project Wembley to Soweto, or party in the sunshine at Captial Age Festival and at OnlyLYON’s breakdancing roadshow! To top it all off, the shops and restaurants at Oxo and Gabriel’s Wharf have all sorts of new summer products and sizzling special offers.

 

Get arty, get inspired, and bag some bargains
It’s back to reality now after the bumper bank holidays, but on the South Bank we have loads of exciting exhibitions, events and offers to inspire you throughout May – and many are completely free! Discover the work of the London Printmakers, try some art yourself at the Nando’s xPERimental event, get inspired by innovation at the smart urban stage and Future Minds exhibition, or check out our raft of special offers at local shops, restaurants and salons.

 

Autumn tricks and treats
Hallowe’en is just around the corner, but it’s not the only festivity to look forward to this month, with the fantastic alternative circus cabaret show La Soirée arriving in town, and the prestigious ROSL Annual Scholars exhibition showing for free at gallery@oxo. As the days grow darker brighten them up with delicious treats and great discounts at the shops, restaurants and beauty salons at Oxo Tower Wharf and Gabriel’s Wharf – plus don’t miss the opening of the iconic continental homeware designer 95%

 

Get a spring in your step on the South Bank
The evenings are getting lighter, the sun is appearing and Spring is finally in the air! To celebrate, Oxo Tower Wharf and Gabriel’s Wharf have a range of new products, tempting offers, and free exhibitions.
Don’t forget Mother’s Day 3 April – we have a range of unusual and affordable gifts for mums of all ages… And if pancakes aren’t enough to keep you stuffed this week, mark British Pie Week at Pieminister or indulge in 2 for 1 at restaurants at Gabriel’s Wharf!

 

Retail opportunity at Oxo Tower Wharf at the heart of London’s South Bank
We have an exciting opportunity for designer-makers and product design businesses looking for a base in an unrivalled vibrant location at the heart of the hub of creative activity on London’s South Bank.
Oxo Tower Wharf is home to internationally renowned designers, destination restaurants, cafes, galleries and shops.
We are seeking applications from high quality artists and designers wishing to base their business in central London, working and selling from their premises.

FILES LINKED WITH THIS PROJECT

Coin Street newsletters