Portfolio project

Ebooks for Booking.com

WHEN it comes to business travel, the most important issue for companies has traditionally been all about getting the best deal at the right price. But the world is changing. These days, the era of Corporate Social Responsibility (CSR) looms large over much of business decision-making. From how they treat their suppliers and customers, to charity work and how they implement travel plans – customers, and even prospective recruits, are demanding much more from companies.

A report has shown that a third of consumers say they now choose to buy from brands they believe are doing social or environmental good. While according to a 2015 Cone Communications Millennial CSR Study, more than 9-in-10 millennials would switch brands to one associated with a cause, and are also prepared to make personal sacrifices to make an impact on issues they care about; this includes a willingness to pay more for a product, sharing products rather than buying, or taking a pay cut to work for a responsible company.

This marked shift in generational attitudes means that companies that don’t embrace sustainable strategies may soon become unpalatable. So with all this in mind, having a sustainable business travel plan in place can help companies in a number of ways, firstly by delivering real benefits to the environment, but also by enhancing their reputation with existing and prospective clients and employees alike.


Mark Smith

Content expert and journalist for some of the world's biggest publications and brands


L25 8TP

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