Portfolio project

Editing contract text for an estate agent with a difference



September 9th 2014

Mr C Owen,

Oak House






“…three viewings… three offers… and all on the first day.

In my opinion, Eddie Robinson offers a different class of service.”  

Simon Austin



Dear Mr Owen,


I’m getting in touch with a small number of people in the Maidenhead area who, like you, own a high-value home.


Our experience shows that when you own a prestige property you often feel you should sell it – when the time comes – through an agent who is a household name.

I’d like to show you there is another, better way. Take Simon Austin’s story. He reveals a few home truths that may surprise you.


Is big always best?

Simon initially marketed his home through a large, national company. He felt they’d give him the best service and would be able to secure him a quick sale.

However, things didn’t turn out quite as he’d hoped.

Simon explains, “I was dealing with a different person in the office every day, the viewings weren’t being carefully selected, and the staff conducting them hadn’t done their homework on my property. In fact, on a couple of occasions they hadn’t even been inside my property in advance at all. So although I had a lot of viewings, I didn’t have a single offer in three months.”

It was at this point that Simon moved to Robinsons. He admitted to me that he had reservations as we’re a small agency without a shop front, but we soon put his doubts to rest.

In fact, we secured three viewings for Simon’s home on the first day he was with us. And because we match buyers to properties with thought and care, these viewings turned into offers.

I guarantee you’ll receive a superior level of service with Robinsons Estate Agents


Your home is a high-value property. So you may think you need to sell it through a national agent such as Savills, Hamptons or Knight Frank. After all, they do have impressive records. But none of them are able to match the level of service I can personally guarantee.

Here’s why…

It takes more than board presence to sell your home


Like any estate agent, I can’t guarantee you a sale or a trouble-free chain. But, unlike other agents, I can guarantee you’ll receive service that includes:


  • A clear, fair and flexible contract that doesn’t tie you in or blind you with flannel.


Our contract contains no frills, no fuss and no jargon. It can’t – it’s only 75 words and five sentences long. We believe it’s the most customer-friendly estate agent’s contract in the UK. Have a look at the copy I’ve enclosed. Called The Small Print, it’s written with you in mind and clearly describes the way we work.


  • A single point of contact dedicated to your sale.


Each instruction is the personal responsibility of one of our directors, so you can be sure of expert, individual attention.


  • A business focussed on service rather than volume.


Having a lot of houses on the market isn’t the same as selling a lot of houses. Most estate agents are driven by volume which often leads to the feeling that they’re acting for the buyer. When they should be acting for you, their paying client.


We’re committed to providing exceptional service for you, the person selling their home. So we never have more than 20 houses on the market at any one time.

And with no reps chasing financial incentives, we’ll never overvalue your house to flatter you into a contract. We sell houses because of our accurate pricing and intelligent marketing.


“Eddie Robinson is an utterly outstanding estate agent. I was a demanding client, but we worked together to obtain what I regard as a fantastic price for my property. “

Dan Dunleavy


Isn’t it time you enjoyed a different class of estate agency?


Please, call me today to discuss your next house move, even if you’re not planning to sell your home for some time. Because of the level of service I personally guarantee, that one phone call could lead to the best move you ever make.

I look forward to hearing from you.

Yours sincerely,



Edward Robinson MRICS

Founding Partner, Robinson Estate Agents


  1. It would be great to hear from you so do call. I’ll be happy to talk to you about any property issues you may have, without obligation.








Sarah Russell

Sarah Russell Writing


01873 776153

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