Graeme Piper PRO

Graeme Piper

Portfolio project

Back to profile

Editorial for andrewhillsalon.com

About this project

After being a customer at Andrew Hill Salon for the last few years, it was great to be approached by General Manager, Sam, to write two editorial pieces on staff awards at the salon. Primarily produced to showcase the young talent at the salon, they were also used as a recruitment drive for more trainees throughout the year. Both pieces were due to appear in the local Mid-Devon Advertiser weekly newspaper over consecutive weeks and during our meeting, it transpired that the first of the two pieces, covering the Andrew Hill Salon Trainee Awards event, would be required for that Friday’s edition. The event was on Wednesday evening, so you could say the turnaround time was pretty swift. The final 500 word draft was given to Sam and Andrew for approval and then sent onto the paper before their 12noon Thursday deadline and appeared unedited which was great to see. The second piece was written retrospectively about an internal Andrew Hill Salon Awards evening that happened a few weeks prior. Again, I wrote a 500 word piece detailing the awards and the evenings winners and submitted it to Sam and Andrew for their approval. Though this was approved in full by them both, the piece appeared the following week’s paper as an edited version. But, that’s the way it goes sometimes – space restrictions can cut copy entirely, so I’m pleased to have both appear – edited or not.

Sample

Apprentice Stars Shine In Salon Display

The young stars of tomorrow were shining bright at the Andrew Hill Salon in Newton Abbot this week, as they displayed their expertise in a Young Apprentice Awards Competition. And when it comes to talent, there’s no contest as the salon boasts some of the finest skills in the area.

With training high on the agenda every year, the salon takes great pride in nurturing the talent that emerges from each apprentice, but this year, it was decided to introduce a competitive edge.

FILES LINKED WITH THIS PROJECT

DropCapCopy_AH_Editorial