Exchequer – direct response advertising
Using digits differently in the digital space…
Exchequer is a fintech enterprise, specialising in innovate accountancy software solutions.
The client wanted ideas that were like their technology and gave the market the figurative finger. Our uncompromising ‘Up Yours’ direct response campaign delivered.
But our creative didn’t just win our client new customers. It helped to get the business noticed and snapped up by a bigger technology group.
OK, that wasn’t our brief. But it made Exchequer’s founders very happy bunnies.