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Sally Ormond

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Explainer video script for Optilead

About this project

Optilead wanted to create an explainer video for their website. Working closely with them and the video production company, I created a script that outlined the benefits for this 90 second video.

Sample

It’s so frustrating when people get as far as your checkout and then walk away from your site. It could be because of delivery costs, technical issues, comparison-shopping or maybe they’re just not sure about something.

But if you don’t know what’s stopping them from buying, you can’t do anything about it, isn’t that right Mike?

Every day Mike watches people leave his website without buying.

He knows that if they don’t come back within an hour, the chance of getting that sale is reduced by 90%, giving Mike a real headache.

If only there was a way he could speak to them and try to win them back.

Well, with Optilead he can.

Optilead tracks the progress of every customer that visits Mike’s website and monitors their journey through the sales process.

Now when they drop out, Mike gets a second chance.

Optilead lets Mike know the customer’s gone away and enables him to speak to them immediately while they’re still in buying mode. By talking to them and offering to help, Mike more than doubles his chances of making the sale. He also gets valuable feedback helping improve his service and website.

If he can’t get hold of them on the phone, Optilead lets him send a text or email prompting them to get back in touch.

Well-done Mike, another happy customer.

To find out how Optilead can double your online conversion rate, get in touch with us now.

[Optliead logo with link to www.optilead.co.uk]