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Firstec Utilities: Logo design | Website SEO copywriting | Website design & development | Keyphrase research | Letterhead template | Leaflet copywriting & design

About this project

NEED: Firstec Utilities, a plumbing and heating company launched by experienced industry professionals, required a distinct logo and website. Optimisation for search was important, as was emphasis on the Firstec’s strong boiler installation and maintenance offer. ACTION: A two-tone logo was designed which would capture both the professionalism and eco credentials of the new company, while emphasising the ‘first technology’ message. The vibrant coloration would strongly influence the new website design. A website page hierarchy was defined which would support each of 9 distinct core services provided by Firstec. In particular, boilers were supported by 3 separate pages, ‘boiler installation & maintenance’, ‘ECO boiler grants’ and ‘boilers on finance’. Keyphrase research was carried out for each web page in turn, and clear and concise copywriting produced that would appeal to search engines and directly engage with target domestic customer audience. Website design and development followed, project managed by Marcom Words. To help increase new website visits, a 2-page DL flyer was produced for doorstep drop across the local city and surrounding areas. Again, I provided full project management: concept, copywriting, design and artwork. IMPACT: Firstec Utilities has established a highly differentiated position among local and indeed many national heating and plumbing companies. Through a combination of creative copywriting and graphic design work, it portrays an image that is professional, environmentally aware and customer-centric.

Sample

There’s never a good time for a broken boiler, we depend on them so much. Life in a cold house, without hot water isn’t much fun and finding the money to buy a new boiler can be hard.

 

That’s why at Firstec Utilities we’re able to offer you flexible boiler finance plans to help make it all easier. Buy now pay later, no deposit, low APR, payment terms up to 10 years, get a boiler on finance, with a 10 year warranty and take away the worry.

 

We’ll remove your old boiler, dispose of it, then supply and install a modern A-rated energy-efficient boiler in its place. And if you want, we can also power flush your central heating system, so it’s running as efficiently as possible.

 

What’s more, your new boiler will come with a comprehensive warrantee on parts and labour for even greater peace of mind. Contact us today for a boiler on finance that suits your needs and budget.

FILES LINKED WITH THIS PROJECT

firstec 2 page flyer Marcom Words