Hitachi Data Storage – direct mail
You’d be barking not to do data their way…
As the client said at the time, sectors don’t get much duller than data storage.
So here’s four executions from a series of direct response postcards designed to surprise while creating awareness, leads and sales amongst prospects who used competitive technologies.
Now, of course, ‘Big Data’ is the dog’s and managing it is cool. According to industry estimates, the world will need to be able to do that with about 44 zettabytes of the stuff by 2020.
Our early groundwork for the client has enabled the Hitachi Vantara brand to continue to lead the field, perch, rest, roost and lots of other habitats besides.