About this project
Inbound is a kick-ass digital marketing agency from Alberta, Canada. I worked with the company’s CEO, Calin, writing copy for their 3 lead generation eBooks.
Imagine that only a couple of years ago many businesses didn’t even need a website.
They used word of mouth to find customers. Business listings. Classifieds in a local paper. Leaflets. And other direct response collateral.
This approach wouldn’t have worked today.
Customers have replaced flicking Yellow Pages listings for the comfort of their smartphones, tablets or computers.