Portfolio project

Kaspersky B2C Campaign

A whaling attack is a method used by cybercriminals to masquerade as a senior player at an organization and directly target senior or other important individuals at an organization, with the aim of stealing money or sensitive information or gaining access to their computer systems for criminal purposes. Also known as CEO fraud, whaling is similar to phishing in that it uses methods such as email and website spoofing to trick a target into performing specific actions, such as revealing sensitive data or transferring money.

Whereas phishing scams target non-specific individuals and spear-phishing targets particular individuals, whaling doubles down on the latter by not only targeting those key individuals, but doing so in a way that the fraudulent communications they are sent appear to have come from someone specifically senior or influential at their organization. Think of them as “big phish” or “whales” at the company, such as the CEO or finance manager. This adds an extra element of social engineering into the mix, with staff reluctant to refuse a request from someone they deem to be important.


Mark Smith

Content expert and journalist for some of the world's biggest publications and brands


L25 8TP

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