Louise Coopman PRO

Louise Coopman

Portfolio project

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About this project

Researching and writing an authoritative white paper on the education sector and its recruitment challenges. A leading education recruitment agency, Eteach wanted to produce a promotional brochure addressing the current crisis in teacher recruitment, and suggesting how they could help school leaders navigate the problem in attracting, recruiting and retaining staff. They wanted the brochure to have an authoritative academic tone (‘more white paper than marketing tool’), to present their agency as an expert authority with serious weight. It would be distributed to school and academy leaders, policy-makers, and education professionals.


The project required frequent liaison with the client to pin down the brief and approach, extensive research into the current landscape of the education sector and recruitment practices, and a sensitive understanding of Eteach themselves, and the audiences and aims of the document.

The brochure went through several drafts up against tight deadlines, and the resulting print was seen as a triumph by Eteach, who were delighted with the tone and content, and have subsequently used it as a flagship document to lobby their cause and advertise their brand and values.

Click on the PDF link below to see the brochure.