About this project
Researching and writing an authoritative white paper on the education sector and its recruitment challenges. A leading education recruitment agency, Eteach wanted to produce a promotional brochure addressing the current crisis in teacher recruitment, and suggesting how they could help school leaders navigate the problem in attracting, recruiting and retaining staff. They wanted the brochure to have an authoritative academic tone (‘more white paper than marketing tool’), to present their agency as an expert authority with serious weight. It would be distributed to school and academy leaders, policy-makers, and education professionals.