Hannah Abbott PRO

Hannah Abbott

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marketing material and sales letters for Besley Hill

About this project

As one of the top estate agents in Bristol, it was important to Besley Hill to have marketing material to impress and inform new clients. After a couple of face-to-face chats about the best approach, I put together a marketing pack containing essential info for new clients about the process of selling their home with Besley Hill. Free from the typical 'estate agent speak', the copy was written in an informative and engaging way. I also wrote a number of highly persuasive and effective sales letters to target certain groups of homeowners in different areas.

Sample

Seller’s Guide

 

It’s part of our commitment to you as your estate agent to make the process of selling as stress-free and straightforward as possible. That’s why we’ve created this handy step-by-step Seller’s Guide with useful information about each stage of the selling process.

 

  1. Valuation

The first step in selling your home is to find out how much it is worth. Our local knowledge and market insight means we are best placed to provide you with an accurate valuation.

 

  1. Instruction

Once you know how much your home is worth, it’s time to get it on the market! Usually at the time of valuation, we will take measurements and details of your property. We’ll also arrange for high quality photographs to be taken to show off your home’s best bits. After this, our team will put together your listing.

 

  1. Marketing and advertising

Ultimately, your home is worth what someone else is willing to pay, which is why we put so much effort into marketing and advertising your home to the right people, in the right way. We will list your home on all of the major house buying websites, including Rightmove and Zoopla, as well as our own website. A ‘for sale’ board will be fitted and other appropriate advertising will be arranged. Our tailored approach means the asking prices on our properties are often exceeded.

 

  1. Viewings

We take the time to match potential buyers with the right homes. We offer open days as an effective way to achieve the best possible price. We love nothing more than showing off homes to potential buyers and we are dedicated to going the extra mile to help you secure a sale.

 

  1. Making the sale

The most exciting part of selling can be when offers start to come in. Our skilled negotiators are on hand to liaise with the buyer to help you get the highest price. Once an offer is accepted, we move fast to set the wheels in motion for exchange and completion.

 

  1. Instructing a solicitor

Bringing a solicitor on board to carry out the necessary legal work is the crucial next step. If you don’t already have a solicitor in mind, we recommend Star Legal. We work with them regularly which can help speed up the conveyancing process.

 

  1. Getting a mortgage

It’s important to get your mortgage sorted as early as possible to avoid unnecessary delays. We work with Mortgage Advice Bureau whose friendly and professional team is able to provide expert advise and help you get the best deal. Let us know if you’d like us to put you in touch.

 

  1. The survey or valuation

Your buyer will need to arrange for an independent valuation of your home to satisfy their mortgage lender. It is likely that they will also want a survey to take place. The same thing will happen if you are buying another home.

 

  1. Exchanging contracts

Once all the legal work has been carried out, it is time to exchange contracts. This is when your buyers will pay their deposit and a completion date will be set. After this point, it is very difficult for the buyer to back out of the sale without losing money.

 

  1. Moving day

It’s time to crack open the champagne and celebrate! Your sale has been completed and all that’s left to do is to move out of your old home and into to your new one. Congratulations!