Portfolio project
Merrell walking boots
Example headlines:
WITH 30 MILES TO GO, IT’S THE FIRST TWO FEET
THAT ARE THE MOST IMPORTANT.
YOU EITHER PAY A BIT MORE IN THE SHOP NOW,
OR A LOT MORE IN BLISTERS LATER.
THE BOOTS THAT WALK THIS PATH NEED TO BE TOUGH,
THE PEOPLE WHO WEAR THEM NEED TO BE EVEN TOUGHER.
WHOEVER SAID “NO PAIN, NO GAIN”
OBVIOUSLY DIDN’T OWN A PAIR OF MERRELLS.
Strapline:
BETTER BUILT BOOTS