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Necessita handbags: SEO website copywriting | Keyphrase research | Product naming | Product descriptions

About this project

NEED: Necessita was a startup company with a very clear goal: to offer luxury Italian made handbags at a more affordable price point. Products would combine true craftsmanship with real style and function. Website copywriting, product naming and description writing was required. ACTION: Following close-competitor and keyphrase research, website copywriting was produced to complement high quality product photography on a concise 8-page website. ‘Craftsmanship’ merited separate page treatment. Alternative product naming strategies and selections were proposed. These included, Milan underground stations (Fiera, Angeli, Marelli …), Italian cities (Verona, Sienna, Genoa …), Musical terms (Allegro, Adenza, Vivace …) and the clients’ preference, Italian girls names (Celia, Lucia, Sophia …) Product descriptions were deliberately short and sweet, designed to support some superb ‘hero shot’ product photography. A concise 3-4 sentence product summary paragraph was followed by comprehensive bullet point listings. IMPACT: Necessita has established a niche position for itself in a highly competitive global fashion sector. Its products have been met with a high level of customer satisfaction and advocacy.

Sample

It’s a high tempo world we live in. Things move fast, day blurs quickly into night, first impressions always count. Necessità reflects the rhythm of modern life. A vital blending of craftsmanship, style and function.

 

Beautifully handmade in Italy using the finest and softest Italian calfskin leather, a Necessità handbag is an indispensable wardrobe essential. Like that little black dress, or those black pumps with the low kitten heel, it’ll never let you down.

 

Dressed-up or dressed-down, it’ll take you effortlessly from daytime through to night time. From home to office, to party, and back again. Trendy but practical, luxurious yet affordable, a Necessità handbag is versatility defined.

 

Coco Chanel once said, ‘Luxury is a necessity that begins where necessity ends.’ Words as true as ever today. We’re still told though that luxury is an indulgence rather than a necessity – we disagree. Necessità brings you both.

 

Celia hobo bag

Beautifully slouchy and soft to the touch, the ultimate in comfortable hobo styling from Necessità. The spacious, zip-topped Celia hobo bag offers the choice of a detachable shoulder handle and shoulder strap, and a trendy detachable leather tassel to dress it up on the side. Handmade by Italian craftsmen in their finest quality calfskin leather, this versatile all-day handbag is offered in black, tan or taupe.

 

  • Dimensions (w x h x d (cm)): 37 x 41 x 10
  • Detachable shoulder handle
  • Detachable shoulder strap
  • Detachable leather tassel
  • Top zip
  • Interior pockets: open x 2, zipped x 1
  • Black Jacquard lining
  • Authenticity barcode
  • Metal feet
  • Italian calfskin leather
  • Made in Italy
  • Colours: black, tan, taupe