OVUM / INFORMA
Ovum is the digital and technology arm of Informa, a FTSE 100 business intelligence company.
I’ve worked with Ovum on a number of projects, including a strategic one to tie into the company’s presence at Mobile World Congress in Barcelona in 2018.
Ovum analysts had already produced a suite of extremely detailed reports on technology trends. However, the Ovum marketing team wanted to generate interest and engagement among their audience around the company’s presence at Mobile World in Barcelona.
I wrote shorter, snappier articles from these lengthy analyst reports which were designed to be gated content that could be accessed by the reader first providing their contact details.
The pieces were extremely popular and were widely shared on Ovum’s social channels, leading to increased engagement around the event.