Portfolio project


Pippettes is a natural herbal skin and healthcare company that has a unique offering: they grow their own organic and biodynamic herbs at their farm in Suffolk. This Farm-to-Face story needed dialling up and the architecture of the product ranges needed refining and restructuring. I improved SEO by writing meta descriptions, updating product descriptions to describe how products can be used together (linking pages), preparing a content calendar, structuring newsletters, and writing blogs. Platforms used: Shopify and Mailchimp.


Claire Storrow