Portfolio project

Point of view paper

“By providing opportunities for new ways of doing business, you open your company to a necessary evolution—one that can be a game-changer. But it doesn’t have to be costly. Take a strategy like customizing your transactional documents: that’s a small change that can result in big sales. Sixty-four percent of respondents to a Zoomerang and InfoPrint survey say they would use personalized coupons that were printed on monthly bills and statements—and nearly half of those who responded said that would encourage brand loyalty.

To take that a step further, adding electronic billing to your services using a tool like CSG Secure eStatement, which offers EIPP electronic invoice preparation and secure payment for B2B and B2C companies. Electronic billing presents a significant opportunity for businesses to both offer their customers an easier way to pay their bills and to save costs—as much as 40 to 50 cents per bill.3


Brooke Brannon

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