Portfolio project

Press ads for Christopher Ward luxury watches

This ad (for a watch with delicate hands) increased sales by 30% every time it ran:
THE OTHER WORLD LEADER WITH SMALL HANDS
At just 5.95mm the C5 Malvern 595 is one of the world’s slimmest mechanical watches.  An amazing achievement when you consider that behind the delicately curved hands and minimalist dial there’s a Swiss-made ETA 7001 movement to ensure outstanding accuracy and durability.  The quality is undeniable, and priced at a slender £595 it certainly trumps some better known luxury brands.  Do your research.

Jim O'Connor

Stories that sell

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