Press Release – Cadbury (Assignment on copywriting course)
This press release will be aimed at a national newspaper and in the business section. Cadbury are going to start using cocoa from Venezuela because not only are the beans better but they want to help save the cocoa trees that are in decline.
END OF MEMO
For immediate release
How Venezuela’s dying cocoa trees will change Cadbury’s chocolate
Birmingham, UK, – Chocolate giants Cadbury have changed 60% of their supplies of cocoa beans. For years the company have used cocoa farmers in Ghana, West Africa to produce their world famous chocolate. However, from next week all of Cadbury’s products will hit the shelves containing chocolate from the ‘criollo’ bean found in Venezuela. Recent research has confirmed that the ‘criollo’ bean can bring extra quality to the products.
Bringing in the cocoa from Venezuela will allow Cadbury to improve the taste of their products and keep developing them. The cocoa found on the ‘criollo’ tree is reddish in colour and has a complex taste, as Cadbury’s head chocolatier Adam Saunders explained, ‘the criollo bean has a very distinct taste and consists of vanilla, caramel and nuts and is a perfect match for our products.’
The ‘criollo’ tree has been ravished by disease in recent decades and is now predominantly found in Venezuela. This means that there is a shortage of cocoa farmers in the country. Cadbury is funding a research programme to develop a cure quicker which is being conducted at San Diego University in California. Furthermore, the chocolate giant is funding the Venezuelan cocoa farmers through the fair trade programme and adding many of them to the programme for the first time.
Rodrigo Sanchez, a Venezuelan cocoa farmer said, ‘for decades I’ve been producing cocoa beans for foreign companies and haven’t earned enough to keep me and my family. Hearing that Cadbury will add me to the fair trade programme means I will be able to improve my business and living conditions.’
Cadbury has also confirmed that the farmers in Ghana will still be supported and their produce will still be used in many of their products and that the farmers that do lose out on future business will still be supported in some capacity.
NOTES TO THE EDITOR
- Client – Cadbury
- Type of business: Producers of a variety of chocolate products, sold globally
- Founded in 1824
- Based: Birmingham, UK
- Owned by Mondelez International
- Current suppliers are cocoa farmers in Ghana
- Adding a supplier from Venezuela
- Cadbury are hosting a competition on their website. Fill out a simple entry form online and the winner will receive a pack of 4 dairy milk bars made by the new cocoa bean
- Pictures: 1. A picture of the criollo coca beans with a caption – ‘the criollo cocoa bean grown in Venezuela.’
- The standard dairy milk bar with a caption – ‘the dairy milk bar will have a new taste with the criollo cocoa bean’