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Press Release for Scotts Miracle Gro

About this project

We were hired to create a Press Release for Scotts' new Spring/Summer TV advertising campaign, directed at the press and media. The Press Release centred around new product lines, innovation and the brand's continued commitment to product investment.

Sample

SCOTTS MIRACLE-GRO PLANT THE SEEDS FOR A BUMPER SUMMER

 

Supporting New Innovations & Top Brands with £7.5m TV Advertising

 

 

As gardeners turn their attention to their outside spaces this spring, Scotts Miracle-Gro will launch a well timed TV advertising campaign to promote their biggest brands, Miracle-Gro®, EverGreen®, Roundup® and Weedol®.

 

The adverts, which are scheduled to start airing week commencing 30th March, will run throughout spring and into summer, with peaks around traditionally busy Easter and the May Bank Holidays. ITV, Channel 4 and selected Sky channels will carry the ads, showcasing them during primetime slots, designed for optimum impact.