dpscopywriter

dpscopywriter

Portfolio project

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Product descriptions for Watch Warehouse

About this project

Watch Warehouse sells a wide range of watches right across the brand range via their website. Writing for diverse brand names such as Emporio Armani and 88RDR I had to write using different tovs depending on the brands audience. The style I chose was poetic, descriptive and when possible, cheeky.

Sample

88 Rue Du Rhone Double & Origin Men’s Watch 87WA144205

A train to Paris. A walk down Les Champs Elysees. A watch with the 8 filigree motif and date window neatly tucked in. A brown leather alligator padding strap with a rose gold PVD ardillon buckle. The sapphire glass and luminous tipped hands add a touch of class.

88 Rue Du Rhone Double & Origin Men’s Watch 87WA154204

A crisp white wine. A fresh white laundered shirt. The Rue Du Rhone engraved onto the watch face. Two tone stainless steel and rose gold finish. Three sub-dials and one single diamond indice.

88 Rue Du Rhone Double & Origin Men’s Watch 87WA154206

A deep red burgundy wine. Summer in Venice. A gold PVD case with silver dial and three sub-dials. Subtle gold hour indices and smooth brown leather strap with alligator padding and gold ardillon buckle. Attention to detail. Mantovani of course.