Joanna Tidball PRO

Joanna Tidball

Portfolio project

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Profiles for The Health Foundation

About this project

I wrote more than 200 profiles of individuals who had taken part in the Health Foundation’s GenerationQ fellowship programme. I interviewed each fellow and produced a concise overview of their professional background and their experience of the fellowship.


Empowering frontline teams
For Hiro, taking part in GenerationQ led to a radical change in his approach to leadership. ‘In the past I tended to lead from the front, by setting out where we wanted to get to and how we’d do it. Now, my style is much more inclusive – I see my role as facilitating discussions and empowering frontline teams to come up with solutions themselves. I think that in the NHS we often make the mistake that the leaders hold the answers, when actually it’s the frontline staff who do.’