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Gavin O'Toole

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Quality By Design: The Case for a British Quality Mark

About this project

White paper for MBC Group: provokes a conversation about the value of a UK design quality mark.


The UK design industry is the largest in Europe and is of
growing importance to the economy, delivering £2.5 billion
a year. The industry employs 166,000 people, and employment
is growing at a rate of 16 per cent per annum, a much higher
rate than for the economy as a whole. But the contribution it
makes goes beyond its direct contribution to GDP. Investment
in good design delivers concrete value to companies. But how
can companies, both in the UK and overseas, find out which
agencies can provide “good” design?