RNLI – campaign concepts
I love the smell of marker pens in the morning…
This is where a campaign stands or falls – at the ideas stage.
I love to team up and work with an art or creative director on concepts – relying on no more than layout pads, marker pens and a brew. And maybe some biscuits. But definitely no Macs at this stage.
(I also love clients who can buy into creative presented in this raw state – some still can.)
These concepts weren’t about gaining donations or recruiting crews but finding volunteer collectors. This campaign successfully achieved the goal for the charity.