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Sage advice for women in business

Especially when working in traditionally male-dominated fields, women can struggle to be taken seriously as a business leader. Says Charlotte Surridge, Director of cricket bat maker Swannack: “When it came to announcing that I would be heading up the brand, the feedback from cricket industry professionals was wonderfully positive. When it comes to visiting cricket clubs and attempting to sell bats, things are a little different. Understandably a Saturday match is viewed by the gents as a time to socialise and be with their friends. I learnt pretty quickly that it wasn’t the best time to be approaching people about our kit. Getting someone to take that first risk on me and what I’m offering is tricky, but all it takes it a little patience and persistence.”


Lauren McMenemy




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