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Sales Letter – Student Assignment

About this project

The letter to potential customer households, was to encourage people to sign up for membership of a food/recipe service delivered to their homes.

Sample

Gourmet Exotic Spice Club

Finest Fresh Herbs and Spices from the World to your Home

 

Spice House, 110 Turmeric Lane, Herbville, UK GE7 8TR       Tel: 010101010101

E-mail gesc@gesc.com         www.gourmetexoticspiceclub.com

 

 

 

Dear Fellow Food Lover,

If good food is your passion, then we are sure you’ll appreciate what a great difference it makes to a meal if fresh ingredients are used.  Indeed you may have heard celebrity chefs saying how the simplest of recipes can be transformed into a delicious meal using fresh herbs or spices.  Well we can deliver the world’s finest exotic herbs and spices directly to your door.

At the Gourmet Exotic Spice Club, we offer the following:

  • Every month you will receive an interesting fresh exotic herb or spice for you to try out. These are sourced from all over the world and are guaranteed to be fresh and of the highest quality-not the type of produce you would find in ordinary shops. Enjoy the unique flavours….and impress your friends too!
  • Accompanying your fresh gourmet herb or spice will be a book of recipes specifically for using it. The recipes are always straight forward and easy to follow.  So if you don’t have a suitable recipe to hand or you are new to cooking, you can use your new spice as soon as possible.

…and here’s the really great advantage of being part of the Gourmet Exotic Spice Club……

  • As a club member you will have access to our private website and members’ forum. Here you can ask for help and swap recipes and suggestions to make the most of your newly discovered ingredients.  As even the most experienced cooks will know, some-times things don’t go according to plan and a little tip from a fellow cook can make all the difference.  If you love food but eat out with your friends or partner as you daren’t cook a gourmet meal for them, the forum is perfect for helping to build up your cooking confidence as you try recipes and then find out what other people do to improve them.  The website also enables you to discover what spices are due to be featured in the months ahead.

…. All we ask from you is a monthly membership fee of £** and you can cancel your membership at any time you wish.

 

If you sign up for membership with us before ________, you will receive a free ‘taster’ pack of fresh spices. If you were to decide you wanted to cancel your membership within 14 days, you would have no money to pay and your ‘taster’ pack would be a free gift.

However, we would hope that you would be so delighted with the quality of our products that you become a full member of our exclusive club.

But don’t just take our word for it, here’s what some of our present members have to say:

 

 

 

 

 

 

 

 

 

Philip W. Harlow

 

 

 

 

 

 

 

Clare M. Southport

 

 

 

                                                                                          Martha G. Staines

 

 

To become a member of the Gourmet Exotic Spice Club and to receive your free taster pack with no obligation, please complete the attached order form.

 

We look forward to sharing the world’s finest exotic fresh herbs and spices with you.

 

 

 

 

 

 

Philip W. Harlow

 

 

 

 

 

 

 

Clare M. Southport

 

 

 

                                                                                          Martha G. Staines

 

 

To become a member of the Gourmet Exotic Spice Club and to receive your free taster pack with no obligation, please complete the attached order form.

 

We look forward to sharing the world’s finest exotic fresh herbs and spices with you.