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Hannah Abbott

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Sales Letter, Website & Leaflet Copywriting for Lillywhite

About this project

Lilywhite have become a regular client after initially getting touch for help writing a leaflet and brochure to promote their services as an estate agent in London. Over a number of weeks, I have worked with them to produce highly-targeted and persuasive sales letters, attention-grabbing leaflets to promote new services and an advertorial for local press. More recently we have begun working on transforming their website copy so that it is more engaging and easy-to-read.


Extract from sales letter:



Dear Landlord,


We’ve got three quick questions for you:


  1. Do you worry about the cost of unexpected repairs?
  2. Is finding the time for general upkeep on your property a hassle?
  3. Is it a pain to find trustworthy tradespeople to do a great job?


If you’ve answered yes to any of the above, read on – because we’ve got an exclusive offer just for you.


We’re only too aware of what a drain on your time, energy and wallet repairs and upkeep can be. That’s why, at Lillywhite, we’ve come up with an affordable reliable solution – and we’d like to invite you to take advantage of our special offer.


We’re offering a limited number of landlords the chance to sign up to our Management, Repairs and Letting Service – which could save you thousands of pounds every single year.


From fixing boilers to replacing cracked tiles, our professional and experienced team will take care of every aspect of keeping your rental property in tip-top shape.


We can repair electrics and wiring. We can do plumbing work and unblock drains. We can service and repair your central heating. We’ll even keep the place spick and span with a regular lick of paint – plus lots more!


As well as taking the stress and strain out of managing a property out of your hands and giving you complete peace of mind, we also ensure your tenants are completely satisfied – and happy tenants make happy landlords!